Sustainable living has become an integral part of present day society. People are feeling a moral obligation to alter behaviors to collectively move towards a greener world.
According to a survey conducted by LendingTree, 55% of consumers say they would be willing to pay more for eco-friendly products, and furthermore, would boycott companies who disregard the environment.
This sentiment has translated into measurable impacts within the world of promotional products, otherwise known as company swag. Organizations can now be judged on their commitment to the environment, based on what company swag vendors are selected. Branding on sustainable promotional products will make a far greater impression, than products that are not. Eco friendly company swag is becoming more of a strategic business obligation, than an optional add on.
According to research conducted by Capgemini, 77% of senior executives revealed that sustainability bolsters customer loyalty. 63% said that eco-boosting initiatives increase brand earnings. From eco-friendly purchasing decisions, reducing single-use items, conserving energy, or using greener transportation, every effort counts and can have measurable positive outcomes for business.
This article will explore how to be confident that your brand will be associated with sustainability, and the benefits of sustainable swag.
Selecting Eco-Friendly Swag Vendors
Partnering with Social Imprints is the most streamline method of relaxing into a greener business. The experts have done the legwork for you, so you can save your company time for what you do best. We can assure that you will be collaborating with vendors with the most authentic efforts made towards preserving the environment.
4 Things to Check for When Looking for Sustainable Branded Merchandise
1. Make sure they are using efficient and renewable energy when making eco friendly swag
Methods that vendors are sourcing to power production has a major impact on overall eco-friendly business. Be sure that they have taken the precautions to limit their impact.
2. Do the swag vendors have sustainability certifications?
Preserving the environment is vital for our world. Selecting products and vendors who have gone through the effort to guarantee compliance with industry standards is wise. Look for labels like ISO 14001, USDA Organic, or Fair Trade.
3. Do the company swag vendors participate in environmental activism or initiatives?
There are all kinds of awesome environmental activities going on. Creative efforts from planting trees, cleaning up the oceans, or organizing donation drives can make all the difference. Select a vendor who is partaking in these actions to support their community.
4. Watch out for waste and water reduction when searching for sustainable swag.
Being conservative with reducing the use of resources and reusing products can have massive positive results. Being responsible with waste and having robust recycling programs are just a couple of characteristics of vendors you want to be employing.
This is just the tip of the iceberg when it comes to selecting company swag vendors who will represent your brand properly. Social Imprints has a rigorous vetting process when selecting collaborators. We have experience in the industry and know who has a proven track record, and who does not. We will be sure that honest and transparent reporting is published with the companies that we partner with, to make sure that you are putting your best foot forward. Choosing the right vendor is the easy part when we inform you of your best options. The next obstacle is being creative about sustainable swag ideas and we’ve got you covered there too!
4 Reasons Why You Want Your Brand to Be Associated with Sustainable Promotional Products
Capgemini’s research highlighted that 52%, or more than half of consumers have an emotional attachment to organizations and products that they think are sustainable. Furthermore, 72% of people 25-35 years of age feel that buying products that they perceive to be sustainable makes them feel happy. Young people are paying attention to their impact on the environment. They want to feel good about their decisions.
Love for sustainability translates into these benefits of choosing eco friendly company swag.
1. Improve Your Brand’s Perceived Value
It is clear that company commitment to the environment has an impact on branding. Associate your brand with green eco-friendly living. Currently, disregarding this is a liability. Companies who are flourishing are taking a tiny risk in putting the environment first, and we see in the stats that this is clearly paying off in spades.
2. Increase Revenue and Save Money
Given that sustainable products are trending upwards in popularity, investing in green products of the future will boost sales. Gaining buy-in with younger clients will assure company growth for the long haul. In addition, supporting sustainable branded merchandise will bring overall costs down over time. Once making the commitment, your company will be stronger with employee dedication and happiness. That will be your biggest money maker yet.
3. Longevity, Quality, and Loyalty
Making sure that you are going with eco friendly swag will associate your image with long lasting quality. Give products that will make your investment go further by being used year after year. Holding onto that water bottle or bag just a bit longer than expected will increase sentimental attachment with the product, and build loyalty.
4. Improve Employee Allegiance, Engagement, and Retention
Going the extra mile to give out sustainable swag is one of the best investments you’ll make this year. Make your talent feel great about being a member of your team. Boost happiness, flow, engagement, and many other positive characteristics of a thriving company with eco friendly company swag. For more evidence about why this works, check out 10 Reasons Why Employees Need Gifts.
Reap the Benefits of Sustainable Swag
The evidence is clear. Going with green company swag vendors is necessary. Social Imprints is here to help. We will connect you with eco friendly swag vendors. Then, we can help you discover sustainable swag ideas based on your needs. Take your company swag to the next level by reaching out to Social Imprints at firstname.lastname@example.org. One of our specialists will be in touch!