Since 1988, City Year AmeriCorps has been putting idealism to work. Today, City Year works in 28 communities across the United States and has international affiliates in London, Birmingham, and Greater Manchester, England, as well as Johannesburg, South Africa. 3,100 AmeriCorps members serve in 315 high-need schools, reaching 205,000 students every day.
Social Imprints was approached to refine City Year’s online purchasing practices by eliminating inconsistencies regarding the style and quality of the company’s branded merchandise.
We developed an internal web store where City Year’s purchasing agents could make bulk purchases for special events and identity-wear. Adhering to strict branding guidelines, Social Imprints generated City Year’s full product line.
“Social imprints is the perfect partner for us, they align with our values and our mission and they provide great customer service. They are always flexible and go out of their way to help us achieve what we want. Our City Year store has been a big success and helped us provide our corps members, staff, donors and champions a new way to spread their brand loyalty. ”
Andy Dean Senior Creative Director, City Year