Promotional products are one of the most important features of a thriving marketing strategy today. Well-crafted swag items can boost brand exposure, generate loyalty, enhance retention rates, glean new clients, and more! It’s for these reasons that the industry of promotional products has increased in size dramatically over the years. Over the last ten years, it has grown at an average rate of 2.8% a year. That will bring the US annual sales of distributors to roughly $26.98 billion by the completion of 2024. That is tremendous expansion, and the numbers are not slowing down anytime soon.
The impact of swag giveaways can be drastic for the average consumer. According to research, businesses that give away products will enjoy a 73% increase in customer purchasing interest. This increase in brand awareness and interest is accompanied by brand loyalty.
As the need for swag explodes, so does the popularity of specifically eco-friendly promotional items. This is so impactful that 46% of consumers say that they will like a company more if they give away sustainable promotional products. Having the green edge demonstrates to the public that your brand is aware of its corporate responsibility to give back. Supporting the environment or another good cause can make or break your brand image.
This article will walk you through some reasons why eco-friendly promotional products can add to the positive story of your brand.
Always Go For Eco-Friendly Promotional Products When Crafting Your Marketing Strategy Story
1. Be Associated With Environmentally Friendly Promotional Products
Just being associated with environmental and sustainable products can have a great impact. The sheer quantity of messaging that occurs in a single promotional item is incredible. In a moment’s glance, the average person will generate a subliminal opinion about a brand, what they stand for, their quality, innovativeness, and decide if they like the brand at all. This means that it’s extremely important to choose your eco-friendly swag ideas wisely. If you create an item that doesn’t make the right kind of positive impression, your brand could be in serious trouble. This is one of the reasons why it’s necessary to trust experts like Social Imprints to be sure you are making the best decision to accomplish your goals.
2. Have High Quality Custom Corporate Gifts
Your brand will be associated with the quality of your custom corporate gifts. If you opt for conventional, cheap items, your mission will fail. You want to go for sustainable promotional products that will last for years. A well-curated item can increase brand awareness for decades. Now that is money well spent!
3. Be Innovative And Interesting With Eco-Friendly Swag Ideas
Consumers will make a value judgement about the quality of your eco-friendly promotional items as well as the innovativeness in just a couple of seconds. Some items are put together by creative teams that procure features like second chance packaging, beautiful recycled packaging, and multi-functionality. Taking the extra time to choose something that is cool-looking at first glance will do wonders for your brand imagery.
Depending on your company’s mission and industry, let the experts help you pick out an especially innovative item that is relevant to your market. The item you go with will add to your company’s story and demonstrate what you stand for. Be sure to send the message that you value your team, community, and the environment.
4. Build Brand Loyalty With Environmentally Friendly Swag
Given the state of our earth, people care a tremendous amount about environmentally friendly living. This means that people are willing to spend more, go out of their way, and make value judgements based on eco impact.
Beyond buying sustainably, people want to acquire tools to help them live sustainably. This looks like environmentally friendly swag that aids people in reusing items, avoiding throwing away items, and supporting green vendors. Items like reusable water bottles, kitchen towels, reusable lunch bags, or kitchen items to reduce waste can be a great choice for eco-friendly swag ideas.
5. Support A Great Cause With Your Company Swag Store
We live in a time where it is relatively easy to use your buying power to support a good moral cause. Numerous companies are certified to prove their eco devotion. More and more products are made from recycled, repurposed, and recyclable items. Some companies donate to specific nonprofit organizations to support the environment, stop human trafficking, and support communities in need. The good news is that you have so many choices and options to choose from! Collaborating with experts who are familiar with the best ways to put your funds to a good cause can help you tremendously in the long run and make your experience more fun!
6. Demonstrate That Your Brand Has High Moral Values With Your Marketing Strategy
Stocking your company swag store with items that support a good cause is a very good look. You can brag about your generous donations, the companies you collaborate with, and your commitment to the environment. People will take notice and be impressed. Eco-friendly promotional products really do have the power to turn heads and win over the hearts of consumers.
Make a good impression with environmentally friendly swag!
In conclusion, your brand image rests on the quality of your curated promotional products. Customers, collaborators, and consumers will develop their opinion about your brand based on your swag, or your giveaways. If you make wise and moral decisions with your purchasing, you can publicise that all over your website and write your brand story in a positive light. For help crafting your brand story with your eco-friendly promotional products, reach out to bizdev@socialimprints.com, and one of our product specialists will be in touch!
