Hydrate Your Brand: Why Promotional Water Bottles Are a Marketing Must-Have

Branded water bottles and tumblers are all the rage with promotional swag. And for good reason! They are so versatile, commonly used, and effective for marketing and gifting goals. In one functional item, you can use aesthetics and practicality to show off your company values and mission. This article will take you on a deep dive of exactly why water bottles have taken center stage in the world of swag.

1. Promotional Water Bottles Offer High Visibility And Brand Exposure

   
   

   Some of the best and most effective promotional swag are items that are used regularly and seen in the world. This brings high exposure and brand visibility which translates into free advertising. For these reasons, water bottles and tumblers are ideal. People commonly bring water bottles wherever they go and use them in public spaces where the brand will be shown. Your brand will be exposed in places like the gym, park, sporting events, the office, and public events. Your company logo will be seen by the person using the water bottle, and also everyone who is around observing your branding ambassador with their promotional product. In the world of marketing and ROI, that is very good news. So don’t hesitate to put your brand on gifted water bottles and tumblers. You may enjoy a lot of benefits with business growth and brand awareness.

2. Custom Printed Water Bottles Have A Long Lifespan Which Means Long-Term Advertising

   
   

   There are a lot of materials businesses use for advertising like business cards, paper brochures, media advertisements, that only last for a moment. Often paper advertisements are thrown away and media advertisements are only viewed once for a matter of seconds. High-quality water bottles on the other hand can last for many years. Use after use, your brand is getting exposed and increasing your company and brand awareness. The longevity of these promotional products makes them extremely effective and cost effective. The same exposure in a digital advertisement could be exponentially more expensive. In addition, your company loses out on the benefits of gifting which increases brand loyalty, employee satisfaction, and strengthens business relationships. Reap the long term benefits of advertising with water bottle and tumbler corporate gifting.

3. Eco-Friendly Promotional Products Offer A Premium Branding Opportunity

   
   

   Responsible business practices are very attractive to clients, employees, and business collaborators. Investing in sustainable promotional products is a way to demonstrate that your business will put in the effort to do the right thing. This makes your brand look awesome and offers premium level branding because it will be extremely effective with most people.

   
   

   According to research, 72% of consumers have a preference for receiving eco-friendly promotional products that are made from sustainable materials. That’s a large majority. Don’t make the mistake of ignoring what people want. Help consumers trust your brand and build loyalty to your company. Cash in on sustainable marketing by doing what’s best for the environment.

4. Branded Water Bottles Are Practical, Commonly Used, And Appreciated

   
   

   Corporate gifts for employees and free giveaways are more likely to be used and appreciated if they are practical items that are needed. The high functionality of tumblers and water bottles make them less likely to end up in a landfill for many years to come. Everyone in the family uses water bottles wherever they go, everyday. For that reason, it is a safe gift because most people will enjoy it and find a use for it.

5. Custom Printed Water Bottles Are Perfect For Events And Giveaways

   
   

   Having well designed custom printed water bottles at your booth can drive traffic and interest to your company. These are much more interesting than fliers, business cards, or other small tchotchkes that are often presented at tradeshows. Designing a water bottle that can be attached to a backpack or bag increases the portability and makes it more likely to be taken home. Keep in mind that space is always limited for traveling business professionals at tradeshows. So keep all your giveaways small and packale.

6. Personalized Reusable Bottles Contribute To Advertising As Well As Gifting Making Them Cost Effective

   
   

   Corporate gifting with promotional products like water bottles truly hit 2 birds with 1 stone. Meaning, your brand is saving on advertising costs and also benefiting brownie points for gifting. That is extremely high ROI and makes your water bottle gift investment cost effective. It also has a low cost per impression (CPI) because your water bottle will have high visibility and many impressions during the lifetime of the bottle. You may also choose to treat your promotional swag like any other type of campaign. You can boost excitement by having a theme and design that aligns with your company values.

   
   

   

Quench Thirst & Promote Purpose: Choosing the Right Eco-Friendly Custom Water Bottles for Your Brand

There are many different styles, types, materials, and features to choose from when designing your custom printed water bottles. Taking some time to brainstorm the best way to present your brand is important. Corporate gifting makes a lasting impression on your recipient, and others who view your branded product. Each swag item is a representation of your brand. Choose wisely to make the best positive impression you can.

Here are some suggestions to help you build the best personalized reusable bottles for your needs! 

1. Be Clear About Your Brand Identity And Messaging With Promotional Swag

   
   

   Every promotional product item that you design is a representation of your brand identity. There is subtle messaging in the design, materials, used, colors, designs, and functionality of your water bottle. Brainstorming what you want to say to your target audience with the design of your swag will focus the characteristics for your needs. Is your brand sporty and outdoorsy, professional and high-tech, or fun and creative? Each different style demands a different type of look and feel for your promotional products. Be sure to use colors, logos, and aesthetic components that represent your brand and voice.

2. Have A Strong Design With Desirable Features And Characteristics For Your Corporate Gifts For Employees

   
   

   Your corporate gifts for employees should stand out from the crowd. You want to give something unique and well designed so they will love using it. We all have water bottles in the back of our cupboard that we don’t want to use because they leek, taste bad, are hard to hold, or made with materials that you don’t want to ingest or support. Don’t let you swag be the unloved bottle in the back. You want to give them their new favorite bottle. Opt for a high-quality lid that doesn’t leak, insulation, and a way to harness the bottle to a backpack. Just a few of those upleveling features are enough to make your water bottle the new favorite. Then, your brand will be showcased wherever your brand ambassador goes.

3. Sustainable Corporate Gifts With Eco-Friendly Materials Make A Strong Positive Impression

   
   

   Sustainability matters today. Going for materials that are ecologically and sustainably sourced is a huge win for your brand image. Some consumers will flat out not like or want a water bottle made from conventional plastics. Often, the eco-friendly promotional products are also higher-quality with more durable materials and double insulation. You don’t always have to break the bank to get sustainable products. There are so many on the market today that prices have come down and there are plenty of affordable options out there.

   
   

   The materials that you go with say something about your company and have a message. Stainless steel gives a sleek and sophisticated look. Glass is classic and refined. Eco materials like bamboo and wheat straw give an earthy vibe. Recycled plastics can sometimes look fun and colorful or new age. Think about which materials go best for your brand and you will design an ideal water bottle or tumbler for your swag.

4. Go With Custom Printed Water Bottles From A Trusted And Reputable Supplier

   
   

   Just like any other industry, you have to be careful who you do business with. There are some vendors and suppliers out there who green wash or aren’t as sustainable as they appear. That’s why it’s best to trust the experts at Social Imprints. They have done the vetting for you and know which companies to trust and which to avoid. Look for transparency and companies with certifications, carbon offset programs, and recycled packaging.

5. Keep In Mind How Your Target Audience Will Use Your Branded Water Bottles

   
   

   Give the people what they want. Get to know your target audience and their needs. How will they be using your product? Do they need a super secure lid, or not really because it will just sit on their desk?

Here are some different types of characteristics that different audiences may need: 

• Daily Users and Commuters: leak-proof lid, fits into a car cup holder, harnessing capabilities

• Athletes and Gym Goers: Nice grip, no leek flip-top lids, insulated

• Stationary Users and Office Workers: comfortable sipping, double wall insulation so no rings left on table tops

• Eco-savvy Environmentalists: 100% plastic-free, recycled materials, earthy materials

• Adventurers: durable materials, harnessing capabilities, insulation, large size

• Travelers: collapsibility for easy packing, harnessing capabilities. 

6. Leverage eco friendly promotional products to the fullest by telling your story and cashing in on sustainable marketing 

   
   

   If your team went the extra mile to make a super sustainable and environmentally friendly product, make it known! You want to get all the credit you deserve! This can be done in sustainable marketing that outlines your process and the steps you took to make it happen. People want to know how you did it, and it was probably hard! Be transparent and brag about all the extra work you did to be environmentally savvy. You can even include a QR code that links to information about your product, the process, or your company story. Include all the messaging about the positive programs you are supporting and any certifications you opted for.

Your Brand's Green Statement: The Power of Eco-Friendly Custom Printed Water Bottles

Unlock the game-changing power of an intelligently designed marketing tool - an eco-friendly well designed water bottle. Rake in the heightened brand visibility, socially responsible business hype, and give people something they will use every day. Here are some of the reasons why a superior water bottle really will support your business growth.

1. Promotional Water Bottles Can Demonstrate Your Ethical Business Practices And Brand With A Purpose

   Investing in eco-friendly water bottles demonstrates to your target audience that your company cares about the environment and healthy living. Beyond that, it also represents your company's morals and ethics behind your business decisions. People will notice that you made a  commitment to the environment, as well as the health and well-being of your employees and clients. You want positive values to be associated with your brand and eco friendly promotional products.

2. Eco-Friendly Custom Printed Water Bottles Have High Brand Visibility With Daily Use And Exposure

   Reap the benefits of daily exposure with your brand's high ethical business practices. Your positive message will be carried out into the world on a daily basis and increase your brand awareness. Getting your brand associated with eco-friendly products will go a long way for brand loyalty and appreciation.

3. Environmentally conscious branded water bottles promote healthy lifestyle and eco-living

   Support hydration and health with your sustainable corporate gifts. Your talent and potential clients and collaborators will appreciate your brand’s support of what is healthy for people. Promoting healthy habits such as staying hydrated and avoiding plastics is a very good look. Everyone will feel great staying hydrated with your eco-savvy water bottles.

4. Personalized Reusable Bottles Are Highly Functional And Make A Lasting Impression For Gifts, Events, Campaigns, And Tradeshows

   Promotional water bottles are highly effective for free giveaways at events and tradeshows, as well as gifts for employees and customers. A well designed bottle will make a lasting positive impression and be loved by its recipient. The functionality of reusable water bottles and tumblers make them a staple item for most people in their day to day habits.

Leverage Sustainable Promotional Water Bottles For Your Business Growth!

In conclusion, corporate swag is a representation of your brand. Sustainable water bottles are an effective choice because they have high brand visibility, support eco-living and healthy habits, and demonstrate ethical business practices. They are a symbol of your thriving business that has strong values. It makes a strong statement to your audience and onlookers who could be your next loyal customer. For help designing promotional water bottles, reach out to bizdev@socialimprints.com and one of our product specialists will be in touch!