When it comes to upholding your company image, it’s always a better choice to go with eco-friendly branding. Studies have revealed that the preference for sustainability is strong and trending upwards. This is great news! Companies and individuals all over the world are doing their part to fight global warming and climate change. Every small effort counts. When it comes to efficient branding, omitting environmental efforts would be a detrimental mistake.
Have Eco-Friendly Giveaways That Make A Good Impression
Given the rise in favorability for sustainability, companies that opt for lower budget conventional products will suffer from lower brand loyalty or popularity. According to an ASI Ad Impressions Study conducted in 2023, 46% of consumers have a better opinion about companies with eco-friendly giveaways. At the time the survey was done, 80% of consumers were willing to pay a little more for sustainably sourced products. These numbers have likely gone up since the survey was conducted.
This same study found that 84% of consumers reported disliking a brand or company with poor environmental practices. That is a strikingly high percentage of potential clients, customers, or collaborators.
Make Customers And Employees Happier With Sustainable Merchandise
Say goodbye to conventional merchandise and hello to eco-friendly branding! Your employees will not be alone in noticing your company’s efforts to uphold high ethical standards. Having items like organic cotton t-shirts and sustainable fashion gifts can do wonders for your company atmosphere and your brand image!
Employees love free swag, and having women’s and men’s organic T-shirts for gifting will be well received. Utilizing green gifting ideas can boost employee morale, engagement, retention, and more! Everyone, including your C-suite group, will enjoy looking awesome in high-quality and sustainable fashion gifts.
Always Check For Certifications To Uphold Standards With Eco-Friendly Promotional Products
Every producer of merchandise has noticed the rising demand for sustainable products. This has given rise to copy-cats, look-alikes, and fake sustainable companies. So buyer beware! Every time you intend to shop for environmentally friendly products, it’s necessary to check labels for certifications and vetting.
Partnering with a company like Social Imprints can take the stress out of this process. We have done all the research for you and can present your best options to fit your needs, and truly be sustainable!
Here is a list of some certifications that demonstrate a truly environmentally friendly organization:
- 1% for the Planet: Businesses donate 1% of profits to environmental nonprofits
- Global Organic Textile Standard (GOTS): Certifies that materials like organic cotton used in products meet strict environmental and social standards along the entire supply chain.
- Fair Trade Certified: Verifies that products are made under fair labor conditions, with sustainable practices, and fair compensation.
- Forest Stewardship Council (FSC): Confirms that forest products such as wood or paper come from responsibly managed forests.
- Green Seal: Confirms that products meet strict, science-based environmental standards.
- Recycled Content Certification (SCS Global Services): Helps to reduce resources by confirming that products contain a percentage of recycled materials
- USDA Organic: Verifies that materials meet organic production standards.
- B Corporation Certification: Assures that companies meet high standards of social and environmental performance, accountability, and transparency.
- ISO 14001: An international standard for environmental management systems demonstrating that a company minimizes environmental impact.
- CarbonNeutral® Certification: Confirms that a product or business has achieved carbon neutrality, sometimes by offsetting emissions through sustainable practices.
- OEKO-TEX Standard 100: Certifies that textiles are safe for humans and free from harmful chemicals.
- Bluesign®: Verifies sustainable production for textiles with environmental and chemical safety standards.
- Cradle to Cradle Certifiedâ„¢: Certifies that products are safe for the environment and ok to be reused or recycled.
There are many more certifications out there! Just be sure that your selected product has something to represent your brand properly!
Why are Organic Cotton Shirts The Best Choice This Year?
When it comes to merchandise, women’s and men’s organic T-shirts are a go-to classic with an environmental edge. Here are just a few of the reasons why organic cotton t-shirts will do right by your brand.
1. Free advertising!
In terms of visibility of branding, T-shirts come at the top of the list. Every time someone wears one of your organic cotton t-shirts, your brand is being seen in the world. That means your company has benefited from brownie points for gifts, scored likability points, and saved money on actual advertising costs. That’s a big win for everyone involved! Serious brownie points and added brand exposure!
2. You Want Your Brand associated with Sustainable Merchandise
If you haven’t noticed that the world is demanding sustainable products, here’s a wake-up call for you – it’s basically required! Opt out of environmental practices at your own risk. Associating with environmental practices = excellent branding.
3. Give The People What They Want
Everyone loves green gifting ideas! So it’s best practice to make people happy and deliver. Giving employees, customers, partners, and potential clients organic cotton t-shirts can yield extremely positive results.
4. Have Higher-Quality Eco-Friendly Promotional Products That Last Longer
Every time you opt for eco-friendly giveaways, one of the main goals is brand exposure. So your brand needs your investment to go far, which means staying out of a landfill. Gifting and having high-quality swag means that it will last long. Give the gift that keeps on giving back to your company year after year after year. People will enjoy and hold onto items for a lifetime if they can stand the test of time!
5. Uphold High Ethical Standards
Demonstrating that your brand cares about people and the environment is a very good look. People notice the ethics of a business these days. You want your brand to be on the right side of history. That will increase your chances of existing for the long term.
6. Reduce Your Company’s Carbon Footprint
Cashing in on carbon neutrality is a very good look. If you opt for swag that is carbon-neutral, people will notice and appreciate you! Make sure you are truly certain of carbon neutrality with an appropriate certification.
7. Enhance Company Culture For Better Profits
Caring for the environment means caring for your people. Having eco-friendly giveaways for your community will make your company thrive. Prove that you care about the safety, health, and well-being of your talent by gifting sustainably and often!
In conclusion, having eco-friendly branding with organic cotton t-shirts is a smart move today. You can improve your brand image, boost brand exposure, and win over potential buyers all in one gesture. Not to mention the internal benefits for your company culture. Employees will feel well cared for, motivated, and happier knowing that their company cares about the environment.
For help designing sustainable merchandise, reach out to bizdev@socialimprints.com, and one of our product specialists will be in touch!