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Eco-friendly giveaways are all the rage in 2024. Your company can command an entire convention with the right trade show giveaways. People love to receive fun and novel items and research suggests that branded giveaways are incredibly effective as sustainable event marketing.
Sustainable products sales for promotional uses in 2023 reached an estimated $3.09 billion. There was an 8% increase from 2022 for sustainable products. That means that people notice if your brand is printed on a conventional product vs. a sustainable one.
Apparently, the effectiveness of eco-friendly giveaways is real. 75% of consumers say that they are more likely to purchase things from a brand that gave them a promotional product as a gift. What’s more is that 83% of customers say they feel a stronger bond and strengthened loyalty towards companies that give promotional items as gifts. It makes sense based on the law of reciprocity. Brands that are kind and generous will be more liked than those who appear less giving.
So when it comes to practical application, trade show giveaways have an elevated purpose. It’s intelligent trade show marketing because it improves brand awareness and recognition. But it also will win brownie points with giftees in a very real and measurable capacity. Social Imprints can help you make wise decisions when it comes to getting the most bang for your buck. Support a cause, be sustainable, and be memorable.
Improve trade show engagement with a creative and fun edge: Demonstrate that your brand has a culture of celebration
To boost your trade show engagement, incorporate some playfulness and fun with your booth! Here are some trade show giveaway ideas that will get every attendee interested in making a stop at your booth.
Incorporate a raffle: Have guests enter to win a special sustainable promotional product.
Gamification: Come up with a simple and fun game for attendees to play inorder to win trade show swag! You’d be surprised how far a spinning wheel or deck of cards can get you!
Scavenger Hunt: Set up a scavenger hunt as creative trade show marketing. You could even partner with another vendor (not competitor) to make business connections and improve your brand awareness. Everyone wins with that arrangement!
Jeopardy: Set up a fun jeopardy game and see what your new star clients know. This will provide bonus flattery points and have your new clients walking away feeling like winners. With an eco-friendly promotional product, they will have positive associations with your brand and feel smart and savvy.
Bingo: Make a Bingo board to boost event engagement. It doesn’t have to be a big board that takes a long time, keep it short and sweet. Your branded giveaways could be the highlight of a stuffy and otherwise boring event.
Check out these eco-friendly giveaways to make your brand shine!
Need some sustainable trade show giveaway ideas? Social Imprints has done the research and these items come from companies that you can feel great about collaborating with.
1. QS40 Air Pen
This little beauty is eye-catching and will make a powerful statement for your brand. The elegant design looks amazing and serves an important purpose. The hexagon cutouts is a material-saving design that uses 60% less plastic than a conventional pen. Prodir uses recycled materials and all plastic casings are made from regenerated and recycled ABS. Pens in black or white are made from 100% recycled materials, colored pens are made with 50% recycled materials. This intelligent design makes this a highly sustainable product with a three-dimensional depth. The refills inside come in several colors and are visible, making them part of the design.
When it comes to your brand, the Air pens are highly customizable. Choose from a variety of colors, clip shape, materials, finishes, or addition of metal push buttons. These pens are also high tech. Prodir offers cloud services that enable you to analyze the performance of your advertising. Each pen has a QR code that is linked to a mobile landing page. The QS40 Air pen is so incredible - combining design and sustainability - that it won the European Promotional Gift Award in 2020. Now that is a great look for your company’s brand to stand behind.
The Goods Recycled Felt Zippered Pouch is an eco-friendly eye catcher for as low as $3.99. This practical item is made with recycled felt fabric with a durable and fashionable material to showcase your brand. The fabric is made with recycled PET plastic bottles. This is a perfect companion with a branded bag and is prepared to be showcased all over the world. The Goods is also in partnership with 1% For The Planet. That means that 1% of your sale will be donated to environmental nonprofits.
You can’t go wrong with a classic, elegant, and surprisingly noble FEED Organic Cotton Convention Tote. Your brand will look high class, and the purchase of one bag will provide three school meals to kids around the world living with food insecurity. Multi-task with this piece by helping to end generational poverty, while getting your business messaging out into the world. This iconic bag is made with 100% GOTS Certified Organic cotton. Inside the bag is the positive FEED giveback message screen-printed on the bag. Anyone who is privileged to use the bag will know that they supported a worthy cause to help people who are suffering and in need. That’s a stellar message to send with your eco-friendly promotional products.
Eco-friendly giveaways are a smart way to make your brand shine!
In conclusion, do the research and pay attention to the statistics. Smart sustainable event marketing should include eco-friendly promotional products. Social Imprints will help you find creative solutions to show off your brand personality while also serving your needs.
For help selecting the best eco-friendly giveaways, reach out to bizdev@socialimprints.com and one of our product specialists will be in touch!
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