How an Online Company Store Can Strengthen Your Employer Brand

Building your corporate identity and brand is hard work and takes years. Utilizing an online company store for employees can make that challenge more manageable. Having an online present and custom logo apparel can elevate public image and is functionally free advertising. It is also an effective way to show appreciation to your talent with custom corporate gifts. This article will outline just some of the ways that a custom company swag store online can boost your business growth. 

Utilize An Online Company Store For Employees And Marketing Strategy!

1. An Online Company Store For Employees Can Strengthen Company Identity And Culture

   
   

   Having a thriving company store featuring custom corporate gifts is something for your employees to be proud of. It’s a statement of the success of your company and brand. The types of items your store stocks can reinforce your company mission, values, and goals. For example, stocking the store with sustainable and eco-friendly merchandise will do wonders for your brand image. Your employees and buyers will feel better about their purchase, be more confident in the quality, and use the item for longer. Sustainable corporate swag is always the best business practice. Having a centralized location where your employees can shop for themselves and their families will bring pride to your employees.

   
   

   Items and merchandise in an online store can vary. The more vast the selection, the bigger the statement. Here is a list of potential items you would find in a thriving online company store:

   
   
   
   

   ●       Wearables and apparel: t-shirts, sweatshirts, active wear, hats, socks, jackets, outerwear

   ●       Bags: backpacks, tote bags, briefcases, laptop bags, drawstring bags

   ●       Drinkware: mugs, water bottles, tumblers

   ●       Meal accessories: lunch boxes, tupperware, kitchen items

   ●       Home decor: blankets, pillows, candles, rugs, clocks

   ●       Office supplies: notebooks, pens, calendars, desk accessories

   ●       Computer and technology accessories: portable power banks, usb drives, speakers, earbuds, phone cases, laptop sleeves or bags

   ●       Lifestyle and wellness: yoga mats and accessories, house plants, essential oils, cosmetics

   ●       Small gift items: keychains, stickers, buttons, magnets, posters, wall decor

   
   

   Employee recognition gifts come in a wide variety today. Be sure that your company store supports the need for diversity and variety.

2. Increase Brand Visibility And Corporate Identity With Branded Merchandise

   
   

   One of the best features of utilizing custom company swag for employee recognition is the enhanced brand recognition and awareness. Every item that is purchased and seen in the world is an advertisement. That means that rewarding your employees with custom logo apparel will boost brand visibility, keep employees happy, and fulfill your marketing needs. That is a very high ROI. 

3. Enhance Employee Experience And Efficiency With Consolidated Spending With An Online Company Store

   
   

   Corporate online stores have the amazing ability to make employees' lives simpler with consolidated spending. Keeping track of spending needs, keeping everything in one place, and also bringing in profit to the company itself is an all around win-win.

   
   

   Calculating, keeping track, and approving internal spending can be time consuming and costly. Relieve that stress from your employees with an online store that automates all of that for them. Stocking a company store with practical items like office supplies and regularly purchased items can bring costs down and profits up.

4. Employee Appreciation Gifts From A Corporate Swag Store Enhances Employee Morale

   
   

   Custom corporate apparel as employee recognition gifts is an excellent way to keep employees more satisfied, increase retention rates, and reduce turnover. Having stable talent and employees is just about the most efficient thing a company can do. Having routinely dissatisfied employees can bring the culture and morale down and be frustrating. No one wants to train a new employee every 6 months. Prevent that from happening to your brand by treating your people better. Let them shop ahead of time and get excited about an item. When they finally score the points to buy it they will be thrilled. 

5. Branded Merchandise Inspires Team Spirit

   
   

   Employees with matching apparel is a tried and true way to unite a team. Bring your talent together and increase bonding and the feeling of being united for a mission. Give them something to be tribal about with your brand colors logo.  Custom corporate apparel that is flattering, high-quality, sustainable, and down right cool, will make your staff feel like a united family.

6. Employee Discounts On Branded Promotional Items Is A Seamless Reward System

   
   

   Employees should feel like they have special privileges at your corporate swag store. They earned it and deserve it! Here are a few ideas and methods for giving your talent the royal treatment:

   ●       Give employee appreciation gifts discounts

   ●       Give special discount percentages and offers

   ●       Tailor discounts to seniority of tenure

   ●       Give new hire discounts

   ●       Offer yearly store credits

   ●       Have holiday promotions

   ●       Give discount codes

   ●       Give birthday coupons

7. A Thriving Employee Rewards Program Attracts, Retains, And Excites Talent

   
   

   Having a thriving store can reinforce the reasons why your talent chooses your brand. A lot goes into crafting a brand image and sustaining it effectively. Rewarding your hard working employees and showing them that you care about their well-being will only make your reputation stronger.

8. Give Employee Recognition Through Points To Spend At A Corporate Swag Store

   
   

   Employee recognition and rewards should be a top priority for your brand. A highly efficient way to manage and distribute rewards is through a points system. Give your talent points that they can cash in at your company store for employee appreciation gifts. Give them the option of getting smaller items more frequently, or saving up for that higher-end and more expensive branded promotional items. Building excitement, anticipation, and also making it easy when the time is right will greatly enhance your employee experience.

Boost Your Business And Employee Morale With Branded Merchandise!

In conclusion, there are a myriad of reasons why an online presence and custom company swag store can be good for your brand. Cash in on free advertisement and boosted brand visibility with sustainable corporate swag. Take it a step further by offering purchasing points with an employee rewards program. Online company stores can consolidate purchasing, give your employees something to be proud of, and improve employee recognition. Don’t waste time and set up your store for the good of your brand. For help with designing an online company store for employees, reach out to bizdev@socialimprints.com and one of our product specialists will be in touch!